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Nash Huntley Brand Strategy & Design
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Our Blog

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Our Blog

Top Do’s and Don’ts of Event Branding

Creating an event isn’t only about attracting an audience. Certainly, you want people to attend. However, it’s also an opportunity to draw attention to your…

  • May 30, 2022
Our Blog

Going Global with your Brand? Learn from the Leaders

Your brand is a big success in its home country. It has built a loyal following, which continues to grow in sync with market share.…

  • May 1, 2022
Our Blog

4 Tips for Creating a Logo for Your Small Business

A vibrant logo is one of the most important tools used by a small business establishing their brand. Yet, it’s also one of the most…

  • March 16, 2022
Our Blog

TikTok: Have You Considered Marketing Your Brand on This Trendy Social Media Platform?

Some people may roll their eyes at TikTok, the social media platform that’s taken the world by storm, but for most people, its short videos…

  • May 15, 2021
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What I Believe In

I work differently than a big agency. I’m not chasing awards, and I won’t spend your budget helping me win one. I won’t push you toward trendy technology or gimmicks because they’re fun to play with. Smart strategy, strong design, and communication that actually works for you, that’s it. I can work with your existing marketing team or from the outside to give you a fresh perspective. Either way, my focus is you and your business. Nothing else.

Where I Am

I’m based in Milan, Italy and backed by a team of expert creative professionals across two continents. That means I understand the European brands I work with up close, and I stay genuinely connected to the North American market they’re trying to reach. Wherever the work needs to happen, I can be there.

Who I Am

I’m Nash Huntley, a senior brand strategist and marketing expert with over 20 years of experience inside the North American retail industry. I was head of marketing for a Canadian supermarket chain in 2020, when I decided to give up my corporate career and start a new life in Italy. I had also worked on the buying side, sourcing gourmet food products from around the world. That’s how I ended up on the other side of the table from Italian food exporters, and saw how they pitched, positioned, and sold into our market.

But I also saw their frustration. Because the same thing kept happening again and again. Great products that just didn’t resonate. Not with the corporate buyers and not with consumers. It wasn’t because they weren’t good enough, but because their marketing didn’t speak to how North Americans actually think and buy. So I moved to Italy to help fix it.

Today I help European exporters market their products in native English, with the same instinct that the most successful North American brands are built on. I work independently, supported by a team of experienced marketing professionals on two continents.

North American Consumers

A product that flies off the shelf at home often sits untouched in North America. Same product, same quality, same price. The exporter is left wondering what went wrong.

Usually the answer is simple: North American consumers don’t think, shop, or decide the way your home market does.

This is the side of the business I know best. What catches their attention and what they ignore, what builds trust and what kills it, why they reach for one product over the near-identical one beside it. I help you shape your brand and message around how these consumers actually make decisions, not how you assume they should.

Get this right and everything else gets easier, because you’re finally selling to the customer you actually have, not the one you imagined.

North American Retail

Getting your product onto a North American shelf is one thing. Understanding how that market actually works once it’s there is another, and it’s where a lot of European brands get caught off guard.

I spent over 20 years inside North American grocery retail, so I know it from the inside: how buyers decide what to stock, how shoppers actually behave in the aisle, what the packaging and labeling rules really demand, and the dozens of small realities that you don’t know about until you’re already committed. That’s knowledge you usually only get by making expensive mistakes first.

I help you skip the mistakes and get it right the first time, so your product shows up ready for the market.

English Copywriting

Translation turns Italian into English but copywriting makes English sell. They’re not the same thing, and hiring a translator to do a copywriter’s work is a mistake, and frankly, it’s why a lot of good products struggle.

Here’s what I bring that a translator or a European marketing agency can’t. I know what a brand needs to say, and I know what an English-speaking consumer is actually listening for, because I’ve spent my career in both of those worlds. Not just correct English, but English that makes someone choose you.

Websites, packaging, campaigns, brand materials. If your English doesn’t sound like it belongs, your product won’t either.

Communication

Where design shows who you are, words say it. I build the messaging that carries your brand: what you say, how you say it, and how you come across to the people you want to reach.

This is where positioning gets decided, the difference between sounding like everyone else in your category and sounding like the obvious choice. For brands selling into English-speaking markets, it’s also where a lot gets won or lost, because a message that works in one language and culture can miss completely in another.

Design

Design is more than how something looks. It’s one of the most powerful tools you have for showing people who you are. In a market crowded with choices, it’s often what makes someone stop and pay attention instead of scrolling past.

I use research-driven design to build brand materials that actually connect with the people you’re trying to reach, from logos to packaging to everything that carries your name. 

Design that sells, not just decorates.

Brand Strategy

Your brand isn’t your logo or your name. It’s what people think and feel when they hear it, the sum of how you look, sound, and act. It lives in your customer’s head, not on your letterhead. Strong brands aren’t just lucky. They’re built on strategy that decides, on purpose, what people see, hear, and experience.

I start by finding the gap between where your brand is now and where it needs to be to hit your goals. Then we close it, with a strategy that’s true to who you are and built to hold up in a market that doesn’t already know you.

Brand strategy won’t guarantee growth. But you won’t get there without it.